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Litfin explains that Greco-Roman rhetoric posited five steps in the process of persuasion: (1) attention; (2) comprehension; (3) yielding; (4) retention; and (5) action. Orators typically put the emphasis on step three, yielding, and sought strategies to convince an audience of whatever it was they were declaiming. Simply put, "the approach Paul advocated - straightforward proclamation as a herald - seemed to be aimed at step two, comprehension, leaving the third step to the Spirit." To Paul's mind, the message of the cross itself has the power to convince and convict people.
Roy E. Ciampa
Pillar Commentary (Ch1)

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Roy E. Ciampa Rhetoric 1 Corinthians

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